CD-ROM Media Guidelines
» CD Specifications
See CD advertising space specifications here.
» CD Label
Your customers will know right away that your company is an integral partner in the J Rations media experience when they see your company logo and URL on the CD label. This option features a prominent “Sponsored In Part By…” credit. Only one position is available per Standard Issue.
» Marquee Spot
This is the choice advertising position on the J Rations CD. Your 15- to 30-second video or motion graphics spot will appear immediately following the CD introduction. Only one Marquee Spot is available per issue. Because this advertising position and the CD Label position complement one another so naturally, they are offered as a combination at a discounted price.
» Feature Spots
Feature Spots are available at the beginning and end of each interactive feature presentation. An Opening Feature Spot autoplays at the beginning of a presentation. These 10- to 15-second video or motion graphics advertisements can present your company’s logo, products or services, or simply let viewers know your company supports their sport. Only one Opening Feature Spot is available at the beginning of each feature presentation. A single Closing Feature Spot of 5 to 10 seconds is available at the end of each feature presentation at reduced cost. These spots also autoplay when the viewer navigates out of the feature presentation. Another benefit of the Feature Spot is that by purchasing multiple spots your company can benefit from a comprehensive, targeted advertising campaign throughout the J Rations CD, as well as tie in to our print and Web media.
» Menu Ad
Viewers navigate the J Rations CD using three slide-in menus on the main interface: Features, High Tech and Garage Tech. The Features menu includes trail rides, off-road adventures and other in-the-field interactive presentations. High Tech is where we present interactive technical articles. Garage Tech features technical articles in printable PDF format. At the bottom of these vital menus are our Menu Ads, where your company logo can appear. Only one position is available per menu. Because these menus are the primary means of CD navigation, these ad positions guarantee optimal exposure.
An available option is to purchase an active Menu Ad, turning your logo into a live Web link that takes viewers directly to your Web site.
» PDF Ad
Think the J Rations CD keeps viewers chained to the computer? Think again. One of the many advantages of the J Rations integrated-media approach is improved customer service. In Garage Tech you’ll find in-depth technical articles designed for the do-it-yourself enthusiast. These features are presented in Portable Document Format so that viewers can print them on their home printer and take the article to their garage…or driveway…or wherever. The PDF Ad gives you a commanding presence on individual PDF articles. And the beauty of it is, your PDF Ad never goes away, no matter how many times viewers print the article. We also offer you the opportunity to upgrade your PDF Ad to a clickable link, which can take readers directly from the tech article to your Web site. It’s the print ad that keeps on giving!
» One-Stop Info Resource
All advertising opportunities presented here are subject to the terms, conditions and specifications as described in the J Rations digital media kit.
Go to: Advertising | Editorial Profile | Media Guidelines | Terms & Conditions

