Editorial Profile
In an age of Internet and digital technology, Jeep® enthusiasts are more connected than ever. In an instant you can find them by the tens of thousands on the World Wide Web, where they share a great deal of information related to their sport. Likewise, there is no shortage of commercial enterprises looking to capitalize on this hunger for all things Jeep.
What separates J Rations in this competitive landscape is our recognition that Jeep aficionados are a highly marketing- and media-savvy crowd. That, and a deep understanding of what the average enthusiast is looking for—a family-friendly resource that keeps them up to date on news and new products and shows in exhaustive detail how to affordably upgrade their vehicles themselves. They want to know where to find do-it-yourself adventures on public lands and how they can make the most of their outdoor pursuits. A more vertical segment of this market has an abiding appreciation for vintage Jeeps, both civilian and military. Our experience has shown that all readers in the Jeep market especially enjoy hands-on interaction with a media outlet that understands and respects their interests. Others may publish how-to articles, news and product reviews. A few even entertain with trail videos. But J Rations is the only place where enthusiasts get all of this and more.
Our mission is simple: To make the J Rations experience as full-bodied and dynamic as the Jeep lifestyle itself. Because this is our constant focus, no other publication can match J Rations for its range of user experience and quality and diversity of information.
Our editorial profile begins with the print magazine. The pages of J Rations magazine cover the full spectrum of the Jeep world, including detailed do-it-yourself technical articles, off-road destinations and activities, product evaluations, adventure, Jeep history—in short, all aspects of the Jeep enthusiast lifestyle. J Rations magazine also features the backdrops to adventure videos, motion graphics presentations and exhaustive technical articles included on the magazine’s companion CD.
Polar opposite to traditional media is the J Rations Web site. This interactive community setting serves as a place of camaraderie and a portal of information—all at no cost to users. With consistently fresh editorial and hundreds of links to other relevant and credible Web sites, JRations.com provides a satisfying Web experience. On its own, the J Rations Web site is a wellspring of Jeep-related information that surpasses any other.
Finally, the J Rations CD is the art of taking an old-fashioned print article and breathing life into it with video, motion graphics and sound. Trail runs have action. Technical articles involve viewers through interaction. Portable Document Format, or PDF, is a highly practical way to present tech articles that readers can print and carry to the garage, driveway or anywhere. Most of our CD presentations also feature live Web links, both for further information and to visit sponsors’ Web sites. J Rations CD-ROMs are included in select issues only, making these editorial presentations a special and coveted part of the J Rations experience.
The Jeep enthusiast market may not have changed much in the last decade, but the technology it uses has. J Rations’ multimedia approach meets the challenge by publishing precisely relevant content in a package as action-oriented as its readers. J Rations is an exciting venue where industry advertisers can reach their market in ways that gain attention like nowhere else.
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