Web Media Specifications
| DISPLAY ADS | Pixels (width x height) | Rich Media (max size) |
|---|---|---|
| Skyscraper | 150 x 600 | 30 kb |
| Vertical Banner | 150 x 240 | 30 kb |
| Half Banner | 150 x 120 | 15 kb |
| Medium Button | 150 x 90 | 10 kb |
| Small Button | 150 x 60 | 10 kb |
| Rectangle* | 180 x 150 | 20 kb |
| Image Banner† | 468 x 60 | 15kb |
| Text Display†† | See below | N/A |
| Random Tips** | See below | N/A |
Click Display Ad name to see an actual ad size (opens in a pop-up window). You will need to adjust or disable any pop-up blocking software to view these examples.
* Rectangle Ads
Rectangle ads are exclusive to specific areas of the J Rations site. These ads appear on the main index pages of J Web and J Company offering exclusive “section sponsored by” advertising for these high-visibility pages. The rectangle ad size is also available in our Parts Directory. Vendors’ listings are flanked by these special-sized ads only; no other ad sizes are available in Parts Directory. These locations are the only areas on the J Rations site in which the rectangle ad size is available.
† Image Banner
This ad banner nestles at the bottom any image pop-up window. It is used throughout the site but is in particular use in the Readers’ Rigs section where it allows a reader to view the rig image in a larger size. It will also be used in enlarged product shots throughout the site as well.
†† Text Display
Think Google! A linked headline followed by three lines of text (approximately 15 words) and your company’s name as a link. See this example for concept and execution.
**Random Tips
These are text ads that provide a “value-added” service to J Rations readers. Typically these ads contain a 50– to 75–word real-world “how-to tip“ with the sponsor’s logo. You can see an example of this special ad in action here.
Rich Media Content
Rich media file (Macromedia Flash®) sizes are listed above. Audio is permitted only as “user initiated.” The audio file must be included as part of the total file size. J Rations does not accept animated GIF formats.
Over, Under, Sideways, Down
J Rations does not accept pop under, over or page transition advertising of any kind. Any interactivity within rich media advertiising must also be user initiated and contain no opt-out controls. In fact, controls of any nature are strictly prohibited by J Rations and Outgate Media, Inc.
Advertising Space
All advertising space is sold and priced as digital-ready. Any changes and/or production work beyond placement of the ad into the actual layout program will incur additional charges. All production work is charged at a minimum of $100 per hour.
Carved in Jello
Due to the evolving naure of the Web and the J Rations site, ad space and requirements may change without notice. J Rations reserves the right to add, delete or change specifications in the best interest of the company, readers and advertisers. J Rations is open to the needs of advertisers, and every effort will be made to tailor advertising programs to those needs.
Advertising on the Web remains a new and growing media experience that requires experimentation to help alleviate the prevalence of Web advertising “blindness.” We at J Rations believe that working toward responsible business practices and helpful consumer solutions benefits J Rations readers and advertisers alike. We therefore stand ready to test innovative concepts that treat readers with respect and further the goals of our advertisers. Got an idea you’d like to pursue? We’re willing to listen and respond. Give us a try.
Need More Information?
If you have questions about J Rations requirements, please review our Media Guidelines/Specifications. If you still need help, contact J Rations to get answers.
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