Advertising with J Rations
New Venue + Innovation = Prime Opportunities
The market’s only Jeep-specific multimedia publication has left the trailhead! J Rations supports the interests of this spirited community with a full-color print magazine, a robust Web site and a rich-media CD-ROM in select issues. Every issue delivers high-quality artwork, intelligent articles, Jeep adventure and useful resources that can be used on the trail and in the garage. J Rations is a unique hands-on experience for readers and a prime advertising opportunity for industry manufacturers, suppliers and service providers.
Jim Allen
All Models, All Sports, All the Time
Jeep enthusiasts are a loyal clientele when you give them what they want, and we do. The military GPs, the Liberty and all the models in between get ink (and bytes) at J Rations. And so does the Jeep lifestyle. From camping to running the rapids, J Rations explores adventure in all its many hues.
Get Technical
A common complaint among Jeep enthusiasts is that magazines publish too many big-buck tech articles, creating a chasm between the affluent and those with real-world budgets. J Rations fills the gap (and reaches the widest segment of readers) by focusing on mild to moderate upgrades without ignoring enthusiasts with deep pockets. Suspension and performance upgrades, simple and serious off-road modifications, restoration and appearance customization are presented in a style that is easy to understand and follow—one your customers can actually use.
The Jeep World’s Greatest Online Parts Directory
Passion for their sport makes Jeep enthusiasts highly responsive to the aftermarket and outdoor gear marketplace. Simply put, they love advertisements! All J Rations Web site visitors are free to browse the only online Parts Directory of its kind, with links to more than 300 vendor sites. If your company isn’t listed in our Parts Directory, you’re losing valuable exposure every day.
The J Rations Difference
Unlike ordinary print publications and their mirror Web sites, J Rations’ electronic media provide innovative opportunities to reach markets in a much more dynamic way. Each medium—print, CD and Web—is crafted to work to its full potential with professional staff dedicated to each technology. J Rations is committed to providing Jeep enthusiasts an abundant reader experience and to helping industry advertisers maximize the versatility of the media we use to deliver on that promise.
An Unprecedented Advertising Opportunity
Print Advertising
Along with pioneering media, J Rations offers traditional methods to reach your market. J Rations magazine accepts conventional four-color and black-and-white ads. Stand-alone advertisements receive special attention when they are inserted in the J Rations mailer.
CD Advertising
Stylized with a fresh perspective that actually gets the user involved, J Rations’ digital advertising space delivers readers directly to your cyber door. Ever wished last year’s ad could still be working for you today? It can with J Rations, where all CD advertisements enjoy an evergreen shelf life. J Rations readers have 24/7 access to what you are selling today and what you will sell months from now. And, at no further cost to you. CD technology presents an array of strategies to get your advertising in front of a highly targeted market, and in ways that readers will remember. When our Standard Issues include a CD-ROM, your advertisement gains traction you’ll get nowhere else.
Web Advertising
To combat the “banner blindness” of today’s online marketing, we’ve crafted innovative advertising formats. Some provide on-the-spot benefit to the reader and instant recognition for the advertiser. Others are more traditional but in an unconventional way. Breaking through the noise of Web advertising with alternative methods will get your company noticed.
Navigate the Possibilities
Whether your business is brick-and-mortar or exclusively Web-based, J Rations can promote your products and services in a style that grabs attention and gets results. Contact us today and start enjoying maximum exposure in the ultimate resource for Jeep enthusiasts.
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